Less Money. Less Traffic. Advertising In Chaos?
Twist Image
SEPTEMBER 1, 2016
Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. advertising. It is a fact.
Let's personalize your content