Remove Activities Remove Findability Remove Klout Remove LinkedIn
article thumbnail

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • It’s not enough just to produce great content, it has to be made “findable.&#. Buy his new book !

B2B 164
article thumbnail

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Five Types of Social Media Influencers by Intelegia. 29 Social Media Leaps of Faith by Heidi Cohen.

article thumbnail

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

11 Practical Business Uses for LinkedIn, Facebook, and Twitter (GigaOM): Some lesser-practiced tips are suggested here, such as using LinkedIn polls. How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile. Should we call this LIO (LinkedIn Optimization)?

Marketing 279