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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. You’ve come to the right place!

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A Beginner’s Guide to LinkedIn Ads

Social Media Strategies Summit

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. This step is all a matter of organization.

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LinkedIn statistics marketers should know in 2023

Sprout Social

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The #1 platform for B2B marketers According to a study by LinkedIn, it’s the leading platform for lead generation. billion by 2026. The average visit lasted 7.27 pages were visited.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

of the marketing budget by 2026. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. When social media is given a seat at the leadership table, it enables your social team’s campaigns to become better aligned with your organization’s broader marketing goals. These are senior team members.

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