2025 Authentication Forums Mobile 
Sprout Social
AUGUST 2, 2022
This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. trillion industry by 2025, and every network is vying for their piece of the pie. It helps to convey authenticity (another critical brand attribute). Relaxing or comforting content.
Sprout Social
MAY 24, 2022
Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. Brands are going viral from replies and messages on forums which were previously 1:1,” says Green. Social messaging will increase the need for humanization.
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