2015 Focus Group Social Media Management Trends 
Sprout Social
AUGUST 23, 2016
Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.
Audiense
DECEMBER 19, 2016
In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. trillion between 2015 and 2020, with growth expected to be between 27-40%. Lucy Clarke , marketing director, Social Chain. Britt Adami , social media manager, HaveYouHeard.
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