Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. And the numbers have been growing; cause sponsorship is predicted to exceed $1.84 billion by the end of 2014.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Pinterest, for example, also has a dedicated Hipster Tax Crisis board, but none of the Hipster Tax Facts were pinned.

Case Study 162

Case Study Campaign Cause marketing YouTube 162

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145