2014, Campaign and Cause marketing - Social Media Informer

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2014

Campaign

Cause marketing

H&R Block Declares a Hipster Tax Crisis

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Case Study

Case Study Campaign Cause marketing YouTube

Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. It’s already reaped some of the rewards of inclusive marketing. Inclusive marketing has far-reaching benefits. Source: Facebook.

Examples

Examples Company Social Media Apparel

H&R Block Declares a Hipster Tax Crisis

Social Media for Big Companies: 10+ Inspiring Examples

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