How B2B Tech Marketing on Twitter is Changing (Research)
Webbiquity SMM
AUGUST 27, 2019
Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.
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