Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)
Buffer Social
JULY 27, 2016
Memories can feed the evolution of Snapchat’s ad product. Something that Facebook mastered on its way to becoming a dominant mobile advertising network. Just last month (June 2016) , Snapchat announced an advertising API – its biggest move yet towards becoming a pay-to-play network for large brands.
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