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6 Creative Social Media Tactics to Produce Better Content

Sprout Social

Build Local Connections With Geotags. Marketers are also using Snapchat Geofilters to engage customers, launch new products, highlight company culture and support events. — Oreo Cookie (@Oreo) October 30, 2013. — Xbox (@Xbox) November 15, 2013. Additionally, most memes have short lifespans so move quickly.

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12 Tips for Creating Engaging Visual Content on Social Media

Hootsuite

Whether you know it or not, all companies have a brand identity and visual language on social—some are just more fluent on social than others. Some companies, like Agoda, even use contract agreements in these contexts, too. In 2013, Aimee Stephens was fired from her job for being a transgender woman. View this post on Instagram.