How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza
Pixlee
FEBRUARY 2, 2018
In 2012, Kelly and Dennis Maloney, the Chief Digital Officer, went to the Board and outlined the threats to the business. Kyle Wong is the founder and CEO of Pixlee , a UGC visual marketing platform. They introduced the idea that to survive, they had to start thinking themselves as an “e-commerce company that happens to sell pizza.”
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