Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Webbiquity SMM
FEBRUARY 7, 2012
Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results.
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