Mindjumpers

JUNE 8, 2012

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. To quickly reach as many people as possible, the brand made Facebook the hub of its marketing efforts for the initiative.

CSR 237

CSR Small Business Case Study Communities 237

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. Was this a good move for the brand? A Lidl bit naive.

Hashtag 147

Hashtag Campaign Case Study Banking 147

ProBlogger

OCTOBER 14, 2014

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. Showcasing your activity, accomplishments and campaigns. Along the road, it might meet a new partner, open a new business unit, change its appearance, gain special prizes or run awesome CSR campaigns. So, your blog fulfills the role of….

Strategy 51

Strategy HootSuite Ensembli Survey 51