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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Polaris B ).