102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Webbiquity SMM
JANUARY 2, 2013
While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( Marketing Charts ).
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