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What Is Newsjacking?

Keyhole.co

Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly. The term newsjacking was first used by David Meerman Scott in 2011. What is newsjacking?

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This Week in Social Media – 5/29/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012. Stuck on how to use Google+?