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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( The most popular type of content: white papers, read by 88% of buyers. B2B Lead Blog ). MarketingSherpa ).

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Paid search ads, however, still outperform both. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.” Over half (56%) say they don’t use social media.