What Does Salesforce-Radian6 Deal Mean for Everyone Else?
Net-Savvy Executive
MARCH 30, 2011
The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management.
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