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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

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14 Things I Think I Think About Social Media

Convince & Convert

Stelzner on Vimeo. Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

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Freemium Revenues: Social Media Business Podcast

Laurel Papworth

And what is free stuff anyway – marketing? 004 from Laurel Papworth on Vimeo. Mostly because a lot of companies I speak with still can’t get their head around if it’s free, why would people pay? USA Today 20th January 2008). advertising? A mugs game? or subscribe via RSS (video) or RSS (audio).