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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

I went to some interesting sessions ( Gary Vaynerchuk was again a SXSW highlight, while Angela LoSasso ( disclosure: client ), Adam Lavelle and Siobhan Quinn did a great panel on real-time marketing) but avoided many others. Twitter got its big break-through at SXSW in 2007. Don’t feel that you always have to be in sessions.

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What really ended EMAP’s golden days?

The Way of the Web

I also took the chance to start playing with social media – we quickly had a Myspace page and Flickr group up and running, to be joined by Facebook and Twitter. Since then, we’ve had Myspace (2003), Facebook (2004), Youtube (2005), Twitter (2006), the iPhone (2007), the iPad (2010), and Blogger (1999) or WordPress (2003).