How American Express Created a Movement of 2,8 Million People
Mindjumpers
JUNE 8, 2012
We’ve seen pages that create strong communities, and even movements. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. This is what American Express saw in failure rate of small businesses, which had increased with 40 percent from 2007 to 2010. The challenge.
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