Remove 2005 Remove Communities Remove Loyalty Remove Travel
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Again, you can have a loyalty program but be careful it does not become an exclusive program.

Brands 133
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Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

I felt I had a bit of a vested interest sincemy AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA''s first virtual communities. Must have when traveling running shoes. Russ graciously agreed to a Diva Marketing interview.

Marketing 111
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Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA's first virtual communities. In so doing, we will be a vital catalyst spurring improved commerce and prosperity in communities and everywhere.