Remove 2005 Remove Blogosphere Remove Communities Remove Focus Group
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

2005 was our roughest year. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. It’s a dipshit move — and sadly, a tech blogosphere staple. That’s a tough way to make a business when you’re selling a $120 product. Source: Digiday.

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