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The big challenge for social media attribution

The Way of the Web

A study just released by Adobe puts social as the source of 2% of traffic to U.S retailers, in comparison to 40% coming directly, and 34% from search. Back in 2004, a film named Fröken Sverige was released, starring Alexandra Dahlströhm. And I have a particular example to illustrate it. Time – an enemy of attribution?

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The big challenge for social media attribution

The Way of the Web

A study just released by Adobe puts social as the source of 2% of traffic to U.S retailers, in comparison to 40% coming directly, and 34% from search. Back in 2004, a film named Fröken Sverige was released, starring Alexandra Dahlströhm. The post The big challenge for social media attribution appeared first on TheWayoftheWeb.