2004 CSR Social Networking Twitter 
Mindjumpers
MAY 8, 2012
Movember is another great example of how to target people in order to engage actively through social media to help a social problem: prostate cancer. The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive.
Diva Marketing Blog
FEBRUARY 1, 2010
As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., My friend John Cass , PR Communications , and I had an interesting discussion about where the concept of transparency fits into the new social media marketing model - content developed by people outside of the enterprise. Matt Churchill. -
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