The big challenge for social media attribution
The Way of the Web
JANUARY 21, 2013
Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. retailers, in comparison to 40% coming directly, and 34% from search. Back in 2004, a film named Fröken Sverige was released, starring Alexandra Dahlströhm. Can the gap be closed?
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