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The big challenge for social media attribution

The Way of the Web

Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. retailers, in comparison to 40% coming directly, and 34% from search. Back in 2004, a film named Fröken Sverige was released, starring Alexandra Dahlströhm. Can the gap be closed?

article thumbnail

The big challenge for social media attribution

The Way of the Web

Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. retailers, in comparison to 40% coming directly, and 34% from search. Back in 2004, a film named Fröken Sverige was released, starring Alexandra Dahlströhm. Can the gap be closed?