How Social Media and Influencers Have Radically Changed B2B Marketing
Webbiquity SMM
APRIL 27, 2021
In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines. They had no platform.
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