Social Media Metrics and Conversion
Proactive Report
FEBRUARY 20, 2011
Research from BazaarVoice and the CMO Council shows that as social media is maturing the C-Suite wants to see conversions and how it is affecting sales and revenue. As early as 2004 Southwest Airlines used press releases to sell their new route to Philly. Top 10 Metrics used by CMOs. Steaz Organic Tea is another good example.
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