2003 Buy Instant Messaging Software 
Buzz Marketing for Technology
JUNE 27, 2008
We conducted this study over a six-month period in 2003 and 2004 at five different business sites in the Boston area. The storyboards were based on processes involving document review and approval, buying a car, and repairing a car. ” Some processes were carried out exclusively by e-mail or instant messaging.
Buzz Marketing for Technology
JUNE 27, 2008
I first got interested in the idea of bottom-up personal knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm. When I asked him about Instant Messaging, he said he handled it the same way. Doc Searls.
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