How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
Buzz Marketing for Technology
JUNE 27, 2008
The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate). I go to the business VP of a unit and I say, Give me your top five issues. Then I make a determination: If people communicated better on this issue, would it have a big impact?" Keep It Real.
Let's personalize your content