Why Do Customers Tattoo Themselves with the Brands They Love?
Bill Hartzer
APRIL 27, 2010
Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. Brand tattoos send a message that they belong to a unique, personally meaningful community. You only “get the message” if you’re part of that group. Post this on Diigo.
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