Why Do Customers Tattoo Themselves with the Brands They Love?
Bill Hartzer
APRIL 27, 2010
Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. By BJ Bueno , guest author. Why do they do it?
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