E-Mail Marketing – The Money’s Still In The List
Small Business Mavericks
MAY 15, 2012
After many years of Internet marketing hype, latest data suggests that e-mail marketing is still the top earner for many businesses. It’s not a surprising statistic really, especially when it comes to businesses that follow the e-mail marketing protocols of double opt-ins and easy opt-outs. Most e-mail recipients are viewing e-mails because they want too – they are already interested in the business and the products they sell.
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