Forget about FroYo, Chobani makes yogurt social
Jeff Esposito
FEBRUARY 6, 2012
Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. I really get inspired when I see brands that would not seem like a fit do really cool things and just get it and I love to get an insight into their heads and see what makes them tick.
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