Direct Marketing Observations

APRIL 22, 2011

I was walking the dog the other night and watched as he “marked&# his territory and naturally I thought about the natural Tug-o-War that occurs with social. The desire for different departments wanting to own the “rights&# to social media. Why do you think that is? Look at how strongly some people feel about the subject! Danny Wong , the co-founder and Lead Evangelist for Blank Label says that PR should own social media because that department knows “what the appropriate messages ar

Social Media 188

Social Media B2B Social Media Management Organization 188

Direct Marketing Observations

APRIL 19, 2011

In case you may be living under a rock and do not know what P90X is, it’s currently the media darling of the fitness world. It’s a fitness program encapsulated on DVD in which it stresses 3 simple core principles into it’s workout regime. The core principles are grounded in intensity, variety and consistency. So I thought, can we make a correlation between P90X and social?

Sports 159

Sports Buy Social Media Conversation 159