Wed.Jan 18, 2017

Ari Herzog

Trending Sources

Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane

SocialTimes Twitter

Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric  mobile application development platform. Other assets going from Twitter to Google are the Crashlytics  crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits  and development automation system Fastlane. Terms of the transaction were not disclosed. According to both companies, the Fabric team will join Google’s Firebase  team, and Twitter will continue to maintain Digits during an unspecified transition period.

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Social Media Don’ts: 6 Things We Are Still Getting Wrong

Meltwater

It seems like we have been utilizing social media forever. Has it really been that… Read More.

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Twitter Serves Up Emoji, Stickers for Australian Open

SocialTimes Twitter

The Australian Open is under way, and Twitter is serving up special hashtag-triggered emoji  and stickers  for the Grand Slam tennis tournament. The hashtag #AusOpen will add a special emoji to tweets about the tournament. And a selection of Australian Open stickers can be added to tweets. Tennis fans: Have you discussed the early round action on Twitter?

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Cleopatra: The PESO Model Pharaoh

Spin Sucks

Cleopatra was highly skilled at public communications. So much so, that one can evaluate her communications strategies in light of a modern PR strategy: The PESO model. Charles Arment might have found a link between the Queen of Egypt and the Queen of the Windy City. Intrigued? Read on. The post Cleopatra: The PESO Model Pharaoh appeared first on Spin Sucks. Did Cleopatra used the PESO model?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Get Traction with Your New Blog

ProBlogger

This is it. This is your year, you say. You’ve been tossing up the idea of starting a new blog for ages now. You read blogs, you love the idea of blogging, you may even want to earn some extra cash on the side, and you’ve thought “I could totally do that!” ” You may have even read last week’s post on WHY you should start a blog and found yourself all fired up.

Where Did Facebook Fall on the List of Top Election News Sources?

SocialTimes Facebook

Facebook has received a lot of the blame, or credit, for the results of the 2016 U.S. presidential election , but how many voters actually relied on the social network as a news source? Pew Research Center  surveyed 4,183 U.S. adults between Nov. 29 and Dec. percent of Trump supporters said they got their election news from Facebook, along with 8 percent of Clinton supporters.

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9 Social Media Goals You Can Set for Your Business (and How to Track Them)

Buffer Social

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. One way is by setting goals. But which goals should you set? Thank you.

Facebook for Desktop Removes Messages, Adds Messenger Interface?

SocialTimes Facebook

Facebook appears to have replaced the messaging interface for desktop with its Messenger  interface. The social network rolled out a web version of Messenger  in April 2015, via Messenger.com , saying at the time that it had no plans to remove messaging functions from its website. The social network began officially informing users of this change in July of that year. What are your thoughts?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Taking the Mystery Out of Facebook Global Pages

agora pulse

Here at Agorapulse we’re about to make a big decision about our Facebook pages. Should we switch to a ‘Global page’ or run individual regional pages for individual countries? Digital marketing has come of age — and followers are no longer satisfied with generic updates from our pages. They expect a more personalized experience online. But we’re seeking alternatives.

5 Ways to Create an Authentic Social Presence

Simply Measured

Today’s consumer is immune to traditional marketing techniques. Gone are the days when advertisements were photo shopped beyond recognition. Instead, authentic photos and videos of happy customers are driving conversion. How to Create a Conversion-Based Social Campaign Download. Whereas TV commercials and print ads used to reign, social media now controls the narrative around a brand. Talk back!

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What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation. Alternatively, compensation may take the form of free product or the cache of being associated with a major brand.

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Be More Human Without Being Too Personal To Build Your Brand

Twist Image

There's a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled and only pushed when paid for, it seems like the real humans are still able to make some real connections online. That's a big deal. these channels enable real people to make real connections. And, yes, "real people" does include brands (and the people that work for them). The fear of oversharing. I've seen this before. You've seen this before, too.

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Entrepreneurs: Find Your Content Focus

Jon Loomer

[NOTE: This is the third in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. Last week, I took you through a 17-question exercise to help you find your entrepreneurial purpose. While it may not have provided a clear vision for your content or product, it helped clarify strengths, weaknesses, what is important to you, what you aren’t willing to do and more. It’s the necessary groundwork. Ready? You must embrace this. Who embraced it?

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A World Gone Social

Learn how companies must adapt to survive.