Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Industry 84

Industry Influencer Trends Marketing 84

Bill Hartzer

MAY 9, 2024

While influencers are known for their broad appeal, content creators excel in forging deeper, more genuine connections with specific communities. This level of relatability enhances the trust and relevance of the endorsements, providing a stark contrast to the often one-size-fits-all approach of traditional influencer marketing.

Engagement 78

Engagement Brands Loyalty Influencer 78

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brands 134

Brands Apple Cost Advertising 134

Keyhole.co

MAY 9, 2024

Whether your niche is marketing consultation or recruiting technology , LinkedIn hashtags are small yet powerful tools for ramping up visibility and engagement for your content. They can increase your reach, generate meaningful engagement, and help you connect with your target market. Are hashtags effective on LinkedIn?

Hashtag 52

Hashtag LinkedIn How To Analytics 52