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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

You're building your reputation through your customers. And companies with better reputation and buzz around them should (theoretically) do better than their competition. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now.