Social Media Strategery

NOVEMBER 30, 2008

Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. 101 , buy-in , marketing , social media , web 2.0 ″ del.icio.us ″ del.icio.us

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

NOVEMBER 2, 2008

Before rolling out ANY type of social media application, whether it’s blogs, or a wiki, or microblogging, make sure that you do an assessment of your user culture first. How do leaders react when their strategy is questioned? Yammer is a microblogging application similar to Twitter, only it’s focused on businesses.

Gov 2.0 63

Gov 2.0 Wiki Social Media Yammer 63

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

This strategy of trying multiple accounts won’t work for everyone. Let new prospects find you organically based on your messages and reap the rewards. I re-tweet occasionally and reply upon occasion — call me a bad Twitter user but I put my message out there and you can either follow, read or not.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

APRIL 28, 2010

Unless top-down social business strategy totally stinks, yes. Maybe its too much to expect it to shift its strategy, especially when focusing on consumers has been so successful. How can Facebook not be compared to Instant Messaging? Will this mean that they’ll have to spend $5k/year to reach their Facebook Fans?

Facebook 277

Facebook Issues MySpace Privacy 277