102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Webbiquity SMM
JANUARY 2, 2013
79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Marketing Charts ). The Atlantic ).
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