Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation
Buzz Marketing for Technology
JUNE 27, 2008
Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), folksonomy. UPDATE: Video of the keynote.
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