Webbiquity SMM

JUNE 14, 2011

It’s not enough just to produce great content, it has to be made “findable.&#. Basic metrics include reach (who reads your content and where), sentiment and conversion. 92% of b2b buying cycles start with search. To define the “return&# on your social media efforts, ask people to do specific things (e.g.

B2B 165

B2B Sentiment SEO Klout 165

Webbiquity SMM

AUGUST 28, 2012

Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection.

Social Media 208

Social Media Tips Tumblr Wikipedia 208

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279