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Guest Interview with Mark Schaefer on The Tao of Twitter

Ari Herzog

First, be mindful and systematic about who you follow and engage with. Sharing content and engaging with people is the catalyst that makes things happen. I use Hootsuite as my primary dashboard but it will be interesting to see what happens now that Twitter purchased Tweetdeck. Second, you have to show up.

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Why You Should Have a Secondary Twitter Account

Techipedia: Tamar Weinberg

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. There are a few obstacles you will face if you engage in this tactic, but they’re nothing too difficult to address. Devoting a mere 15-30 minutes every day to keep the content fresh and engaging should be sufficient.

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