Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. The top 3 users of social media are for marketing (64%); Customer experience, service or support (47%); Employee collaboration and/or knowledge sharing (39%) — all areas that impact trust and influence.
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