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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Sentiment: Are the comments, posts etc.

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. Chris, This is my first post ever on yor site and I definitely like what you have said. Comment by Larry Lawfer on May 22, 2008 @ 8:06 am. conference.

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