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Social Media Terminology: Social Media Words You Need to Know

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More info about analytics: Social Reporting Metrics That Really Matter. A Quick Start Guide to Social Reports. Cost per click (CPC). More information about CPC: Is Your Social Media Marketing Budget Ready for the New Year? The Battle of Facebook vs. Twitter Ads: Which One Has the Lower CPC? Dark social. Influencer.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. Cost per click (CPC).

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