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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Pinterest or LinkedIn) will expand its reach with little effort. Prioritize your objectives and choose the leading metric on which you’ll base your budget. While these metrics contribute little to revenue, they can be indicators of how well your content resonates with your audience. Are your customers there?

CPM 150
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Aligning KPIs to Your Business Objectives.