Remove CPA Remove CPC Remove Groups Remove Organization
article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPC mean? CPC stands for Cost Per Click. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. What does Organic mean in social media? In essence, organic content is content that does not receive paid promotion. What does CPM mean?

article thumbnail

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Organic Reach: The number of people who saw the organic version of the post at least once without paid support. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. CPL CPA CPC ROAS.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups). Company, Organization or Institution. A group can share content, conduct polls and allows for free interchange between its members. Brand or Product.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups). Company, Organization or Institution. A group can share content, conduct polls and allows for free interchange between its members. Brand or Product.