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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

FEBRUARY 11, 2021

LinkedIn: 3 seconds Twitter and Pinterest: 2 seconds while at least 50% of the content is in view Reddit & Snapchat: Once the video starts playing, the view is counted Video View Rate: Measures the attention given to video content. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. CPL CPA CPC ROAS.

Social Media

Social Media CPC CPA Aggregator

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

MARCH 19, 2018

By paying per impression, you can optimize your CPM to just $0.02 Reddit, Snapchat, and platforms like Outbrain all provide platforms to reach your audience. Then make sure you’re operating on a CPC bidding model. If it’s conversions you’re after, make sure you’re paying on a CPA basis. And it doesn’t stop at Twitter.

CPM

CPM CPA ROI Campaign

Social Media Definitions: KPIs and Other Valuable Terms to Know

The 8 Things You Must Do to Improve Your Sponsored Social Ads

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