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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more. Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Impressions: The number of times your ads were on screen.

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Social Media Marketing Guide: Facebook

Little Web Giants

These data can be downloaded as a CSV and further processed or integrated with other data. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. The minimum daily budget for any ad set is US$1.00

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Social Media Marketing Guide: Facebook

Little Web Giants

These data can be downloaded as a CSV and further processed or integrated with other data. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. The minimum daily budget for any ad set is US$1.00

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Even More Pinterest Promoted Pins Features Coming!

Devumi

While the free/unpaid option is still very via, Pinterest now have three paid advertising options: CPM – Cost per mille, or thousand, impressions CPC – Cost per click CPE – Cost per engagement The newest cost model feature is cost per engagement. Lets break down each step to see how.